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brand story

In 1887, Kao Corporation was established in Japan. In 1970, Kao (Hong Kong) Ltd was created, focused on Fast Moving Consumer goods, including skincare, health care and cleansing products.

Laurier is a brand of Kao Corporation, which is famous for feminine hygiene products. Sanitary napkins are the signature products of the brand.

Laurier’s logo is made with the bay leaves, which symbolizes glory and victory. The bay leaves bloom swiftly in the sky, revealing female’s elegance and freedom. The brand wishes all females to live like the bay leaves – proud of being a female.


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