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brand story

HABA is an additive-free skin care and cosmetics brand from Hokkaido, Japan. HABA is the acronym for "Health Aid Beauty Aid", meaning "HABA assists your health and beauty. ", awakening the natural healing power of your skin. Since HABA establishment, “non-additive” has been its mindset and predominant concept. HABA concentrates in manufacturing diversified product, including skin care, cosmetics, hair care, and health food. All the products do not contain any harmful ingredients such as paraben, artificial fragrance, mineral oil, chemically synthesized tar colorings or petrochemical surfactants that may become a burden to the skin, or cause an allergic reaction.

HABA provides highly-functional products with the latest technology, clean factory and in a rich natural environment. Their “Green Factory” in Hokkaido was awarded the “Green Award” by the Director of the Hokkaido Bureau of Economy, Trade and Industry. HABA is now well-known worldwide for offering its high quality products, including Squalane, SQUA Q10, White Lady, G-Lotion, etc. which are their signature products.


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