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brand story

Founded in South Korea in 1995, HERA is a subsidiary high-end brand of AMOREPACIFIC Group, a leading beauty & skincare company in Korea. HERA has been working the research into cell activities and bioactive substances, providing innovative, gentle and effective products to treat skin concerns with high-end technology.

Thanks to its significant effect, HERA has become a leading brand of the rapid growth of K-Beauty. Their “Cushion” has been a best-seller of HERA and it is an all-in-one concealing, base and foundation with skincare function. It has quickly climbed the ranks as a go-to brand for makeup enthusiasts.

HERA hired many famous Korean actress, including Jun Ji-hyun, Kim Tae Hee and Shin Min Ah as their spokesperson, making it gains popularity not only in Korean but also in other countries among Asia.


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